chichipaws — taoSTUDIO

chichipaws 绮伴

designer: zhangtao
year: 2025
client: chichipaws

chichipaws was formerly known as "Monster Home of Monster Planet". Positioned as a comprehensive pet store offering a full range of products, it established a standalone store for chichipaws in 2021, abbreviated as CP. The abbreviation "CP" is derived from the soft sound of a pet gently scratching its claws—a quiet presence as they participate in daily life. chichipaws (CP) aspires to a philosophy where pet products are also quiet, natural, and unobtrusive, seamlessly integrated into everyday life.

The brand's English logo adopts a lowercase design, featuring a visual balance through the contrast of ascenders and descenders of the letters, combined with a geometric composition. While maintaining a sense of a perfect circle, subtle adjustments are made to achieve visual equilibrium, resulting in a modern, youthful, classic, and amusing aesthetic.

The brand's supporting graphic is constructed from the abbreviation "CP", aligning with the style of the English logo. It features warm and modern lines interweaving to form a cohesive whole, presented in the form of an ampersand (&). This symbolizes the close bond between humans and pets, and also carries the meaning of connection and companionship. It effectively reflects both the industry attributes and the core philosophy of Chichipaws (CP) from both formal and conceptual perspectives. The color palette centers on warmth, and the packaging design continues the brand's modern, minimalist, and bright style.

chichipaws(绮伴)前身为“怪物星球的怪物家”，定位为全品类产品宠物综合店，2021年为chichipaws设立单独店铺，简称CP，取自宠物轻轻磨爪的声音，是它们参与日常生活时，最安静的存在感，CP品牌希望，宠物用品也可以这样——安静、自然、不打扰，和生活融在一起。

品牌英文标识选择了全小写的形式，字母具有上升部和下升部的高低对比，结合几何形式构图，在保持正圆的观感下做出视觉平衡调整，呈现出年轻现代、经典耐看且有趣的形式。

品牌辅助图形由chichipaws的简称CP构成，风格与英文标志统一，温暖且现代的线条构成CP交织的整体，借由“&”符号的形式呈现，表达人与宠物的亲密关系，同时具有连接和陪伴的含义，从形式和意义上很好的反映出了行业属性和CP(绮伴)品牌的核心理念，色彩以温暖为主题，包装设计延续现代、简约、明朗的风格。