lubear coffee — taoSTUDIO

lubear coffee

designer: zhangtao
year: 2026
client: lubear coffee

Lubear derives from the imagery of the moon bear. Within the brand design system of Lubear Coffee, the graphic logo, custom wordmark, layout guidelines, color palette, offline brand materials and product packaging are logically cohesive and visually consistent throughout. Just as the brand name implies, it conveys a warm, pure and minimalist vibe.

Lubear 源自月亮熊的意象。在 Lubear Coffee 品牌设计体系中，图形标识、字体字标、版式规范、色彩系统、线下物料及产品包装设计相互逻辑呼应、保持统一。恰如品牌名(Lubear)一样，给人一种温暖和干净的感受。