designer: zhangtao
year: 2025
client: WiLD FEED
Wild Feed is a pet brand dedicated to restoring natural feeding practices. All products use natural meat sources from New Zealand, providing nutritious and safe food for pets.
The brand-new brand symbol is full of imagination. Centered around the letter W, it integrates various images including pet postures, mountains, jungles, animals, the ocean and fish fins. The English logotype pays special attention to aesthetic proportions in its details. While maintaining distinctive connections with the graphic symbol, it presents strong inclusiveness with a neutral and minimalist style.
The product packaging features a rich and striking color palette, conveying a visual impression of "wildness" and "freshness", as if stepping into a mysterious and fascinating primeval forest — the very place Wild Feed aspires to embody.
wild feed 是一家主张还原天然喂养方式的宠物品牌，所有产品均使用来自新西兰的天然肉源，为宠物提供营养安全的食物。
全新的品牌符号充满想象力，围绕字母“W”，融入了宠物的姿态、山野丛林、动物、海洋和鱼鳍多种意象，英文标识在细节处理上特别关注了审美的尺度，在与图形保持了一定的特色关联的同时，以“中性”和简洁的风格呈现较强的包容度。
产品的包装赋予了丰富醒目的调色板，呈现“野”和“鲜”的视觉印象，仿佛进入了一个神秘且具有多样吸引力的原始森林，这正是wild feed所向往的地方。
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